This book is a must-read for CEOs, thought leaders top-notch executives, and organizational stewards who want to become game-changers, trendsetters, and men and women who are passionate about changing the course of history for the better.  The book dissects the nature of tectonic shifts and disruptions in the 21st century . It has ushered in, the restlessness, discontinuities, and uncertainties surrounding business today and how the 21st century CEO should maneuver through. It interrogates the risks involved and how CEOs can fail forward; taking mistakes as stepping stones for future success. The book guides the reader into fully understanding their potential by harnessing and honing their unique slight edge over others.  The book further introduces the CEO to the concepts of guerilla research methods, guerilla marketing, guerilla advertising, and selling. These are unorthodox ways of achieving the desired results without following the usual standard operating procedures and blueprints.